Mahindra & Mahindra has just unveiled the name of its latest sports utility vehicle (SUV)- XUV 3XO. It is set to launch on April 29, as told by the company officials in a press release. The new SUV will come up in the traditional Internal Combustion Engine with petrol and diesel variants.
“It seamlessly integrates thrilling performance, cutting-edge technology, unmissable design, and unparalleled safety to cater to the aspirations of urban drivers. With triple the appeal in each journey it surpasses expectations in all facets of SUV ownership,” the company said.
The XUV 3XO will be manufactured at the Nashik unit, in Maharashtra.
The company has also released a teaser video, which shows that the model might get ventilated seats with an overall luxury experience. XUV 3XO has a combined display for the infotainment panel and instrument cluster similar to the XUV 700 series.
Considering its size, it is set to compete with Kia Sonet, Hyundai Venue, Maruti Suzuki Brezza, and Tata Nexon.
Mahindra’s SUV sales have surged 40% on a yearly basis till February with a sale of 42,401 units. Currently, it has one utility vehicle (the XUV 400) in the EV segment. The upcoming models will be on an all-new EV platform (termed as born EV), but will continue in the UVs and SUVs segment.
Moreover, M&M reported a 28% increase in the sales of passenger vehicles at 4,59,877 units in FY24 against 3,59,253 units sold in FY23.
